The Best Marketing Automation Tools for Small Business

Ever since the invention of the internet, marketers have been on a never-ending quest to find better ways to reach their audience. The best marketing automation tools for small companies allow you to do just that with just a few clicks! In this article we are going to explore some of the top options and show you how they work so that you can choose which one is right for your business.


Every business needs to track the customer sales journey. This means using a CRM. A CRM is a database that stores customer information and allows you to track each stage of the conversion process. You can segment your customers by behavior, demographics, purchase history etc., so it is easier to send them relevant offers.

A great CRM you can use to track your customers during the sales cycle and beyond is Hubspot. Hubspot is a marketing automation platform that helps you to track leads, manage your contacts and email campaigns. It also provides a CRM system with analytics tools for generating personalized content, social media management as well as integration capabilities with popular software like Google Analytics.,

One of the best features of Hubspot is its lead scoring system. This means that it assigns point values to every form submission based on how high they rank in terms of their potential value. So if someone fills out your contact form but doesn't have any buying history then you can give them a low score whereas those who fill in the same form but are already customers will get a higher one.,

Another excellent feature offered by this program is user behavior tracking so that you can see which pages visitors have visited on your website. You can also set up conversion goals so that you know how many visitors converted to leads, for example.


In addition to a great CRM tool, you may find you need to connect it with other apps you use. Zapier is the best of these options for connecting with other web and marketing tools.

Zapier will connect Hubspot to your website so you can set up trigger-based actions to happen when someone fills out a form or clicks on certain links., For example, if someone fills in an email address field then you could automatically send them an email from Sendlio asking for more information about their interests. If they click on one of your product pages then you might want Sendlio to take note of it as well so that you can ask them what they're interested in buying during the follow-up call later down the road.

Connecting apps together can help you save time and money spent on managing them separately.


If you're running Facebook ads, you'll want to check out AdEspresso. AdEspresso is a tool for Facebook ad campaigns that lets you test different images and offers to find out which ones are the most effective at driving traffic, generating leads, or making sales.

Plus it comes with a free trial period so if you don't like what you see then there's no risk involved in giving this app a try.

AdEspresso can be used by companies of any size and is compatible with many other marketing automation platforms including Hubspot out of the box.

What normally takes hours or even days can be accomplished in just a few clicks with AdEspresso's facebook ad generator software.


In addition to social advertising, you'll want to be able to manage all of your business's social media accounts easily, pushing out relevant content to your followers across all social channels.

This is where Hootsuite comes in. Hootsuite makes it easy to manage your social media accounts from one dashboard and is compatible with many other marketing automation software providers, including Hubspot.

Hootsuite also offers a free trial period so you don't have to commit right off the bat or if you decide that Hootsuite isn't for you then no strings attached!


Email has the highest ROI of any form of marketing. That's why it's important that your business has a email marketing automation platform in its toolkit. Sendlio is a great option for those who want to provide a more unique experience through their campaigns.

Sendlio offers an easy drag-and-drop editor, which means you'll be able to spend less time worrying about the nitty gritty and focus on your content instead!

Sendlio lets you automate messages across email, sms and voice to reach customers with the right message at the right time. You can sign up for a trial to test it out before you buy - no need to enter payment info until you're ready to launch your first campaign.

The best marketing automation tools for small companies are going to be different than what the large companies use. Large businesses have a lot more flexibility and resources while smaller ones need software that integrates with their current systems without breaking the bank or costing them an arm and leg in set up fees. We've given you five great options that will work well for both big and small brands, so take your pick from these, then get started on automating your digital marketing efforts today!


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