If you work in an office or exist in the current world, you likely interact with your email daily. Email continues to be a preferred method of communication. For example, 39% of employees prefer to email to ask a quick question, 57% to send a status update, and 47% to provide feedback.
However, the average person receives approximately 5 hours and 52 minutes every day checking and responding to both work and personal emails. While the time varies significantly per person, you can imagine what it takes to cut through the noise and capture your prospect's attention.
Cold emailing is more than a sales strategy. It's an art that helps you create a connection, get a response, and convince a potential client. If you've already sent an opening email, it may be time to send a follow-up email and convince your client to engage you. This guide explains how to write a follow-up email and improve B2B sales.
After getting no response on your first or subsequent emails, you'll want to improve the engagement of your email. The subject line should match the objective of your email. For example, if a sales prospect fails to respond to your cold email, your subject may be:
You can also use the "trigger events" tactic to encourage the reader to open your email. For example:
Alternatively, you can make the reason for the follow up the subject of your email: For example:
Use the recipient's name and keep it light. One name is enough. However, if you don't have the name, use "Hi there."
After the name, the following sentence has to capture the prospect's attention. So here are several ways to craft a powerful introduction for B2B follow-up sales emails.
If you are following up on a meeting, your opening line may be:
If you are following up on a trigger event, an example of an opening line is:
If you're still building a rapport with the client, you can address the barrier to opening your email or use a compliment.
You can also jump straight into the product or service. Prospects are likely to engage if you provide a solution or point out a problem that you can solve to improve their business.
Personalization helps your client feel appreciated and noticed without coming off as creepy or robotic. Prospects ignore generic phrases such as "Just checking in…" or "Is it possible to chat?". Be sure to keep the follow-up email specific to the prospect and address the objective in short and clear sentences.
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I thought I'd share the "Top Hacks for Writing and Editing Sales Emails" free eBook for you to review. However, if you'd like more guidance on the matter, I'd be more than happy to chat over a phone call.
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What a great webinar! I hope you enjoyed learning about Cold Emailing and Lead Generation and are using Sendlio to automate your business emails.
I know that improving your business is a top priority for you. As such, I am sharing the "Report on SMS Marketing for Small Businesses" to help you improve your marketing and sales. Feel free to reach out if you have further questions.
I'd be more than happy to talk over the phone. What does your calendar look like to schedule a phone call?
I wanted to see which of the cold emailing and lead generation tactics you're currently using to improve your sales. If you haven't implemented any of the hacks yet, I am more than happy to help you get started.
Are you available for a chat on October 14, 3:00 p.m.? Let me know what works best for you.
I sent an email a few days ago to show why Sendlio is a good fit for your business.
As a B2B marketing firm, we help businesses automate messaging over voice, email, and SMS. In the case of Logitec Logistics, we exceeded their lead generation targets by 150% in their last email marketing campaign.
Perhaps we can accomplish the same for you?
Are you available for a 10-minute call to discuss more?
Let me know what date and time work best for you.
Are you too busy to respond at the moment? Please select one of the statements below that best defines your response.
As you finish your email, remember to add your call-to-action. What action would you like the prospect to take?
There are many ways to sign off on the email and look professional without adding unnecessary words. A simple, "Many thanks," "Thanks!", "Best," or "Regards," followed by your name, is sufficient. You can also sign off with your signature.
Prospects may not respond to the first, second or third email. However, writing quality follow-up sales emails improves the chances of getting a response and closing sales. If you have a few clients, you can craft each email individually and select appropriate response times. However, consider automating your sales emails to ensure timely and accurate emailing to multiple prospects.
Reach out to Sendlio to see how we can help you automate B2B sales cold emailing.