How Often Should You Refresh Your Automated Email Marketing Tracks?

A great email marketing campaign will increase your leads, improve your sales and help you stay in contact with your customers among other great benefits. However, when your emails start to look dated or worse yet, if incorrect information is included in your emails, it could actually do more harm than good. And that's where the question on how often you should refresh your automated email marketing tracks comes in.

Refreshing your automated email marketing tracks regularly is an important part of ensuring that your content is up-to-date and accurate. But what determines how often you should refresh your automated email marketing tracks? 

The two main factors that go into deciding when you should refresh the tracks are: the frequency at which people receive emails from you and the length of time since they were last refreshed. Here are some general guidelines for refreshing your automated email marketing tracks based on these two factors. 

1. The Frequency at Which You Send Emails 

If you send emails once or twice every month, then refresh your automated email marketing tracks every three months. If you send emails on a weekly basis, then refresh your automated email marketing tracks every month. If you send emails daily, then refresh your automated email marketing tracks every week. 

Keep in mind that these are just general guidelines, and you may need to refresh your automated email marketing tracks more or less often based on the specific content of your emails. For example, if you have a track that contains information about seasonal sales, you'll want to refresh it more often than a track that contains information about welcoming new subscribers.  

If you feel like refreshing your automated email marketing tracks isn't working for you, try reducing how frequently the emails are sent instead of removing them altogether (which is a good last resort). 

2. The Length of Time Since the Tracks Were Last Refreshed

If it's been more than six months since your automated email marketing tracks were last refreshed, you should consider refreshing them. However, if it's only been a few weeks or months since they were last refreshed, you may not need to do so yet. 

It's important to remember that the goal is to have up-to-date, accurate information in your automated email marketing tracks, so if you have content that's over six months old and still correct, then there may not be any reason to refresh them at this time. 

How Often Should You Review Automated Emails To Update the Factual Content 

Once a track has been used, for example, if it was first sent out in July and then refreshed with new information in October), then it should be reviewed at least every three months. You can do this on your schedule or set an automated reminder for yourself to review them more often. 

Things To Review To Determine if You Need To Refresh Your Automated Email Tracks 

There are a few different factors that you can use to determine if it's time to refresh your automated email marketing tracks. These factors include:

1. Email Open and Click-Through Rates

If your open rates and click-through rates are consistently low, then it may be time to refresh them. However, if they're generally in line with industry averages, then you may not need to refresh them quite yet. 

It's important to keep in mind that your automated email marketing tracks should be refreshed before they start performing poorly – don't wait until they're already below average.

2. Email Content and Design Trends

If the style or tone of your automated email marketing tracks is starting to feel dated, then it may be time for a refresh. However, if they still look modern and fresh, you may not need to update them just yet. 

Similarly, if the content of your automated email marketing tracks is no longer relevant, then it's time for a refresh.

3. Factual Content 

If the factual content (statistics) of your automated email marketing tracks is no longer accurate, then it's time for an update.

4. The Type of Content That's in Each Automated Email Marketing Track 

If you have a new product becomes available or if there is an event going on (ex., Halloween), it may be worth including those things as updates to existing tracks. 

For example, suppose someone receives an October email track about Halloween costumes that don't mention your new Batman costume product. In that case, they may be disappointed if they were looking forward to getting a Batman costume this Halloween from your shop. 

5. Your Subscribers' Interests 

If you're sending out automated email marketing tracks that contain information about things your subscribers are interested in, then it's important to refresh them often. This way, they'll continue to be engaged with the content and be more likely to take action (ex. clicking through a link or buying a product). 

For instance, if you have an automated email marketing track about your company's latest product, but it's been more than six months since that track was last refreshed, then you may want to consider refreshing it. This is especially true if the content of the track is no longer up-to-date or relevant. 

Update Your Email Marketing Track Today

Refreshing your automated email marketing tracks regularly is an important part of keeping your content fresh and engaging for your subscribers. It allows you to get the most out of your email marketing campaigns. We recommend checking on whether or not it's time for a refresh roughly once every three months. However, this schedule may vary depending on your track content and subscribers. If you're looking for an email automation software that allows you to track your outreach, personalize your content, and update your track depending on your set schedule, try Sendlio. Sendlio will allow you to automate, track and update your messages across email, SMS and voice for the best results. Contact us today and witness how your email marketing campaign will be enhanced.

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