Industry Insights

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How to Prevent Your Domain From Being Blacklisted

At some point in every email marketer's career, they will end up getting their domain or IP address blacklisted by one or more email service providers. This can be a huge interruption to your business and will impact your ability to communicate with your audience. While it happens to almost everyone at some point in […]

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How to Optimize MySQL for Large Datasets

We regularly have clients who ask us how they can better handle large amounts of audience data. Pretty much all modern databases can handle millions or even tens of millions of records without issue, but you can make everything faster and more dependable my tweaking your process a little bit. Here are some of the […]

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Why Using CSV Files in Your Email Marketing is a Big Problem

Many larger companies have to handle multiple email marketing lists. They may be set up by multiple departments, sometimes with insufficient communication between them. IT thus faces the challenge of integrating all of these lists. Too many companies resort to the apparently simple measure of storing the lists as comma separated values (CSV) files, which […]

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