Industry Insights

Check back often for new content related to marketing, business and customer engagement!
How to Conduct a Comprehensive Customer Experience Survey

In today's business world, you cannot afford to give customer satisfaction just lip service. The competition is getting tighter, and word of mouth spreads faster than wild fire, thanks to the internet. You need to listen to your customers at every step of their journey and improve their experiences proactively. But how is this possible? […]

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The Ultimate Guide to Building a Successful Omnichannel Marketing Strategy

The marketing landscape is dynamic, and consumer behavior is rapidly changing. A recent survey revealed that 76% of shoppers use multiple channels during their shopping journey, which is a true reflection of modern shoppers. They tend to bounce between various platforms before making a purchasing decision. Currently, consumers are unpredictable and impulsive; they have multiple […]

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How Conversion and Engagement Fit Together in Marketing

In marketing, consumer engagement is a crucial element of success. Without it, your target market will slowly lose interest in your brand.  Whereas engagement is essential, many organizations now make the mistake of making it the key focus of their marketing.  What's the use of having an engaged audience with no conversions? At the end […]

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Transactional Email Providers: Mailgun vs Amazon SES vs Sendgrid

Owning a business requires a lot of communication. Once your website is up and running, there are emails, chats, and text messages to consider connecting. Which service will connect best to your Sendlio marketing account and seamlessly keep you in connection with clients and colleges? What to look for in an email service In order […]

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5 Side Hustle Business Ideas

Starting your own business can be rewarding and provide the freedom necessary to live the life you want. However, 90% of businesses fail, so starting with the right plan in place with the right product is imperative to your success. The three main steps to a successful business are: coming up with the right idea […]

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A Framework for Improving Customer Satisfaction

Customer satisfaction is the lifeblood of any business. However, it is not always easy to keep customers happy. There are many different aspects of customer service that need to be addressed in order to provide a high level of satisfaction. Improved customer satisfaction leads to increased revenue: Studies have shown that, for fortune 500 companies, […]

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6 Things to do Before Sending Your Next Email

You can't afford to send another email that isn't carefully crafted. The problem is, it's hard to know what needs to be done before you hit the "Send" button. We're here to help! Here are six things you should do before sending any email: Have a clear purpose Make sure the email has a clear […]

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Anatomy of a Great Email Subject Line

Subject lines are arguably the most important part of your email. If a recipient sees an unappealing subject line, they won't open it. But if they see an attention-grabbing one that intrigues them, they'll click through without skipping a beat. That's why it's so crucial to have a great subject line when you're sending out […]

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12 Proven Email Sales Copy Templates

Email is one of the most important tools for any business. Emails are how you communicate with your customers and prospects, so it's important to have a variety of templates that suit different purposes. Welcome emails are sent when someone subscribes or signs up for your mailing list, cold outreach emails are sent to people […]

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The Best Marketing Automation Tools for Small Business

Ever since the invention of the internet, marketers have been on a never-ending quest to find better ways to reach their audience. The best marketing automation tools for small companies allow you to do just that with just a few clicks! In this article we are going to explore some of the top options and […]

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