Industry Insights

Check back often for new content related to marketing, business and customer engagement!
6 Things to do Before Sending Your Next Email

You can't afford to send another email that isn't carefully crafted. The problem is, it's hard to know what needs to be done before you hit the "Send" button. We're here to help! Here are six things you should do before sending any email: Have a clear purpose Make sure the email has a clear […]

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Anatomy of a Great Email Subject Line

Subject lines are arguably the most important part of your email. If a recipient sees an unappealing subject line, they won't open it. But if they see an attention-grabbing one that intrigues them, they'll click through without skipping a beat. That's why it's so crucial to have a great subject line when you're sending out […]

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12 Proven Email Sales Copy Templates

Email is one of the most important tools for any business. Emails are how you communicate with your customers and prospects, so it's important to have a variety of templates that suit different purposes. Welcome emails are sent when someone subscribes or signs up for your mailing list, cold outreach emails are sent to people […]

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The Best Marketing Automation Tools for Small Business

Ever since the invention of the internet, marketers have been on a never-ending quest to find better ways to reach their audience. The best marketing automation tools for small companies allow you to do just that with just a few clicks! In this article we are going to explore some of the top options and […]

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Essential Metrics to Track When Nurturing Leads

Nurturing leads is a process that many companies use when they have a lot of qualified potential customers. It's important to nurture your leads because everyone isn't at the same stage of the buying process. Some customers may just be learning they have a problem, while others may be actively looking for your solution. By […]

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Podcast: Interview with Matt Pierce - CEO of Immediate

Join us as we chat with Matt Pierce, CEO of Immediate, about financial wellness, early-stage pivots, how to talk to investors, what its like to work at a startup and how his team is trying to change the way people think about money. Luis: Welcome to the Sendlio podcast. My name is Luis. Brandon: And […]

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How Automations Can Amplify Your Marketing Strategy

Outbound marketing refers to a sales and marketing method where a business pushes a message to potential customers. The marketer initiates a conversation with prospects through cold calls, text messages, email, billboards, trade fairs, etc.  Traditional outbound marketing faces problems like call barring, email blocking, high cost, low ROI, and tracking challenges. All these are […]

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Podcast: Interview with Nick Dunse of Shuttle Global Payments

Join as we chat with Nick Dunse from Shuttle Global Payments about global payment processing, personal security, the future of digital currencies and creative sales strategies. Luis: Welcome to the Sendlio podcast. My name is Louis and we're here with Nick Dunse of Shuttle Global Payments. How are you doing? Nick: Yeah, great. It's great […]

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Podcast: Interview with Zoë Hartsfield of BombBomb

Join us as we chat with Zoë Hartsfield from BombBomb. In this episode we talk about the power of video, LinkedIn do's and dont's, building relationships and a wrestling dance off. Luis: All right. Welcome to the Sendlio podcast. My name is Luis. Brandon: And I'm Brandon. Luis: And today we have Zoë Hartsfield. How […]

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Podcast: Interview with Georges Jeanty - Illustrator

Join us as we chat with Georges Jeanty from KabaLounge. Georges has worked on tons of projects for clients including DC Comics and Marvel. In this episode we chat about the business of being a commercial illustrator, how to work with different types of creative people, Non-fungible tokens (NFTs), and how technology affects creative industries. […]

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