Industry Insights

Check back often for new content related to marketing, business and customer engagement!
Essential Metrics to Track When Nurturing Leads

Nurturing leads is a process that many companies use when they have a lot of qualified potential customers. It's important to nurture your leads because everyone isn't at the same stage of the buying process. Some customers may just be learning they have a problem, while others may be actively looking for your solution. By […]

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Podcast: Interview with Matt Pierce - CEO of Immediate

Join us as we chat with Matt Pierce, CEO of Immediate, about financial wellness, early-stage pivots, how to talk to investors, what its like to work at a startup and how his team is trying to change the way people think about money. Luis: Welcome to the Sendlio podcast. My name is Luis. Brandon: And […]

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How Automations Can Amplify Your Marketing Strategy

Outbound marketing refers to a sales and marketing method where a business pushes a message to potential customers. The marketer initiates a conversation with prospects through cold calls, text messages, email, billboards, trade fairs, etc.  Traditional outbound marketing faces problems like call barring, email blocking, high cost, low ROI, and tracking challenges. All these are […]

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Podcast: Interview with Nick Dunse of Shuttle Global Payments

Join as we chat with Nick Dunse from Shuttle Global Payments about global payment processing, personal security, the future of digital currencies and creative sales strategies. Luis: Welcome to the Sendlio podcast. My name is Louis and we're here with Nick Dunse of Shuttle Global Payments. How are you doing? Nick: Yeah, great. It's great […]

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Podcast: Interview with Zoë Hartsfield of BombBomb

Join us as we chat with Zoë Hartsfield from BombBomb. In this episode we talk about the power of video, LinkedIn do's and dont's, building relationships and a wrestling dance off. Luis: All right. Welcome to the Sendlio podcast. My name is Luis. Brandon: And I'm Brandon. Luis: And today we have Zoë Hartsfield. How […]

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Podcast: Interview with Georges Jeanty - Illustrator

Join us as we chat with Georges Jeanty from KabaLounge. Georges has worked on tons of projects for clients including DC Comics and Marvel. In this episode we chat about the business of being a commercial illustrator, how to work with different types of creative people, Non-fungible tokens (NFTs), and how technology affects creative industries. […]

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5 Regulations Every Marketer Should Be Aware Of

** This article is not intended to be legal advice ** Businesses have to interact with many parties to accomplish their goals. For instance, marketers are responsible for creating brand awareness to attract potential customers. However, how you communicate or use the data you collect is subject to various state, federal, and international regulations. This […]

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Podcast: Interview with Chanta Peak - AT&T | Motivational Speaker

Join us as we chat with Chanta Peak about her work with first responders, adapting your mindset for success, the future of communication technologies and the zombie apocalypse. Luis: So hello and welcome to Sendlio podcast. My name is Luis. Brandon: And I'm Brandon. Luis: Today we have Chanta Peak from AT&T, an aspiring motivational […]

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How to Effectively Segment An Audience

Traditionally, marketers would segment audiences based on common KPIs such as LTV, whether someone purchased a specific product, or by the type of relationship the business has with that customer (wholesaler, retailer, end-user, etc). These types of audience segments can be effective to a degree, but using behavior-driven segments can help create engaging experiences for […]

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Podcast: Interview with Ryan Pfleger - CEO of PayWhirl, Inc.

Join us as we sit down with Ryan Pfleger from PayWhirl, Inc. to discuss personal mindset, company culture, cryptocurrency, and working with a distributed team in the midst of a global pandemic. Luis: all right so hello and welcome to the Sendlio podcast my name is Luis Brandon: my name is brandon Luis: and today […]

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