Industry Insights

Check back often for new content related to marketing, business and customer engagement!
How to Write a Follow Up Email In 6 Steps

If you work in an office or exist in the current world, you likely interact with your email daily. Email continues to be a preferred method of communication. For example, 39% of employees prefer to email to ask a quick question, 57% to send a status update, and 47% to provide feedback.  However, the average person […]

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6 KPIs that will help you gauge your email campaign's success

There's an old saying in the business world: "What gets measured gets managed."  That means that you'll have an easier time understanding how well a project is working if you have quantifiable metrics to tell you exactly how it's going.  Let's say you have a goal to lose weight. You'd track what you eat, how […]

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Guide to SMS Marketing for Restaurants

SMS marketing is blowing up in the business arena, and it's not hard to see why. Take a hard look at your restaurant; how many people are on their phones? How many customers are using third-party mobile apps to order from you? You're probably reading this article on your phone!  Mobile phones are highly convenient, […]

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5 Simple Rules for Awesome Landing Pages

Marketers create landing pages for multiple reasons. However, in the end, landing pages serve one purpose- to increase conversions. Indeed, it's every marketer's goal to create or optimize high-converting landing pages. While there are several technical aspects around designing a web page, designing an awesome landing page boils down to five critical rules. Here are […]

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6 Tips to Grow Your Startup's Email List

So you're actively striving to build a targeted mailing list to deliver updates, information, and marketing materials to prospective customers? And take advantage of the high return on investment associated with email marketing? Well, maximizing "the money in the list" goes beyond the numbers. You must build an email list made of subscribers who are […]

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How to Conduct a Comprehensive Customer Experience Survey

In today's business world, you cannot afford to give customer satisfaction just lip service. The competition is getting tighter, and word of mouth spreads faster than wild fire, thanks to the internet. You need to listen to your customers at every step of their journey and improve their experiences proactively. But how is this possible? […]

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The Ultimate Guide to Building a Successful Omnichannel Marketing Strategy

The marketing landscape is dynamic, and consumer behavior is rapidly changing. A recent survey revealed that 76% of shoppers use multiple channels during their shopping journey, which is a true reflection of modern shoppers. They tend to bounce between various platforms before making a purchasing decision. Currently, consumers are unpredictable and impulsive; they have multiple […]

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How Conversion and Engagement Fit Together in Marketing

In marketing, consumer engagement is a crucial element of success. Without it, your target market will slowly lose interest in your brand.  Whereas engagement is essential, many organizations now make the mistake of making it the key focus of their marketing.  What's the use of having an engaged audience with no conversions? At the end […]

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Transactional Email Providers: Mailgun vs Amazon SES vs Sendgrid

Owning a business requires a lot of communication. Once your website is up and running, there are emails, chats, and text messages to consider connecting. Which service will connect best to your Sendlio marketing account and seamlessly keep you in connection with clients and colleges? What to look for in an email service In order […]

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5 Side Hustle Business Ideas

Starting your own business can be rewarding and provide the freedom necessary to live the life you want. However, 90% of businesses fail, so starting with the right plan in place with the right product is imperative to your success. The three main steps to a successful business are: coming up with the right idea […]

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