Email is one of the most important tools for any business. Emails are how you communicate with your customers and prospects, so it's important to have a variety of templates that suit different purposes. Welcome emails are sent when someone subscribes or signs up for your mailing list, cold outreach emails are sent to people who haven't bought from you yet, follow-up emails are used to continue conversations with prospects you've already communicated with in some way before, and nurturing emails provide value without being too salesy. In this blog post we'll talk about all these types of email messages and give examples of each!
A great welcome email should introduce the business, explain what makes it unique and connect with your subscriber. Welcome emails also represent an opportunity for businesses to be creative and establish a connection with your new subscribers.
It's important to use the welcome email to convey important information to your customer. This could include links to help docs, blog articles on your website or tips they can use while experiencing your product or service. Here are some examples of highly engaging welcome emails you can use.
Thanks for shopping with us. Below are a few links for your first visit with us:
To monitor your order status login to your account here: [insert link]
The best way to find our store locations is by using the Store Finder tool on our website: [insert link]
We also like it when folks come into one of our stores and ask an associate about whatever they need help finding. Our associates know all the products better than anyone else since they work right there where shoppers can see them every day!
Hello and welcome to _________.
We're so excited you've decided to check us out! Here are some of the things we hope will make your experience with us more awesome than ever:
- Our customer service team loves connecting with our customers, answering emails, and helping you figure out how to use all the cool features in our product
- Our free trial period lets you try it before buying
- We have an amazing community of fellow users where there's always someone ready help answer any question or share their expertise from getting started using the tool they know best to advanced customization tactics.
Check it out here: [insert link]
We also have lots of great blog posts about how to use our product, too!
Check out our blog: [insert link]
We hope you have a great experience using our product.
Please don't hesitate to reach out if you have any questions.
[Company Name] Team
Welcome to the newsletter!
Here you'll find updates, events and all that's new with The Company.
We will be sending out a monthly email so keep an eye on your inbox for more info about what we're doing each month.
Please let us know if there is anything else you would like to see in this edition of our newsletter by replying to this message or contacting [insert contact information].
As always, feel free to reach out with any questions as well. Thanks again for subscribing!
Follow Us: Don't forget that following us across social medias guarantees fresh content delivered right into your feed.
Let's connect via Facebook | Twitter | Instagram too!
Look forward to hearing from you soon 🙂
Cold outreach emails are messages you send to prospects who haven't purchased from you yet. Cold outreach emails rely on the content of your message and should be brief, with a clear call-to-action at the end. You can say something like "I think I have what you're looking for" or "Let's talk about how my service could work for you."
Cold outreach emails can be extremely effective if you use the right techniques, but your entire campaign could crash and burn if you don't. Here are some examples of high-converting cold outreach emails you can use.
I think I have what you are looking for. In fact, I know so because our company is a baby product company that sells products that make babies smarter.
We believe in the power of play and how it can change lives. We offer innovative products to give parents insights on their child's development through play while keeping them engaged and entertained at the same time.
Our goal is to help children thrive by making sure they're developing key skills in an environment where they love being challenged and having fun!
Does that sound interesting?
I think I have what you're looking for. [Company] makes it easy to save time and money on accounting tasks with a CRM-powered SaaS product that does all the heavy lifting for you. We'll do your tedious accounting work so that you can focus on more profitable tasks.
We'd love to show you how our system will help your business get organized because nothing is worse than scrambling during tax season trying to figure out where all the numbers are!
Just reply to this message and we'll set up a call so we can see if this is a good fit for your business too.
I'm reaching out to you because I know your success is important to you and that you want it as fast and as easy as possible.
I was reading an article that said "In order to succeed in today's world, we need a mindset shift." It's so true! And the good news for you is we've created the perfect resource for this: [Company].
This coaching course teaches people how to shift their mindsets so they can achieve anything they set their mind on. You'll learn powerful tools like tapping into all of your mental power and developing a strong identity.
The best part?
Anyone who starts our program sees results very quickly - sometimes within minutes or hours!
Reply to this email if you're interested in learning more.
A follow-up email is where you can build rapport with your prospects. The goal here isn't just sales - it's building relationships! Follow-up emails can be as simple as a question: "Did you receive our email on Tuesday?" In fact, the shorter they are, the more likely they are to get a response.
Follow-up emails are great for building relationships, but don't forget about sales! You should still have clear call to actions in your follow up messages. Follow-up emails, on average, are successful in generating a response 30% of the time if written correctly. Here are some examples of high-reply rate follow-up emails you can use.
Thanks for your time today on the phone and a prompt response to my follow-up email this morning!
I'm excited that it sounds like we are able to work together after some minor adjustments.
If you're still interested in me being your consultant, please let me know when would be best for us meet in person to talk about the final details.
I hope that your commute home wasn’t too bad and that you are feeling refreshed after a day with us.
We really appreciate you coming out to learn more about some of the changes happening at [Your Company].
The feedback we got was phenomenal and we appreciate you taking the time to spend with us.
We would love if you could take a minute or two to share some of your thoughts via email, so that we can better get an understanding of what our customers like about [Your Company], as well as any feedback they have for us.
Just reply back when it’s convenient for you.
I hope you had a great time catching up with your family and that this email finds you well.
I’m looking forward to our next call soon so we can plan for the launch of your new business!
If possible, please let me know when will work best for you in order to schedule it.
Nurturing emails are all about providing genuine value to the recipient. These types of messages work best when they're delivered at just the right time - not too often and not too seldom. The goal is that each message provides some information or resources that helps solve their problem or need without being pushy.
The most effective nurturing campaigns keep it personal by targeting people's individual pain points with personalized content. The goal is to keep your brand on top of the customer's mind so that when they are ready to make a purchase, your company is in the running. Here are some examples of nurturing emails you can use.
Hi, my name is [Your Name] and I am the founder of [Company].
Thanks to your feedback on our blog post about why we need support as moms, I wanted to share some content from one of our recent posts with you called "I Am A Working Mom."
It's important that we show up in this world, not only for our children but for our own needs.
We want to make sure we are fully present in their lives but also take time for ourselves.
If you're a working mom, I hope this post inspires you and reminds that it is ok to be tired, overwhelmed, frustrated or even unhappy sometimes.
I wanted to share this post with you. I'm attaching the link below so you can read it too:
It’s all about how your best job is something you love and why we need to stop treating work like it's just something that pays our bills.
Please let me know what you think.
See you soon,
You might be surprised to hear from me directly.
I'm guessing you're wondering what this is about.
And that's great, because we want our customers and prospective customers to feel like they can reach out with questions or comments at any time!
We have a feedback form on the site where people are encouraged to let us know their thoughts, but if you prefer to reach out personally, that's great too.
Here's a link: [insert link]
Look forward to hearing from you!
Creating a comprehensive email strategy for your business can save you time and money while boosting your conversion rates and sales numbers.
Every email that a business sends should have the same goal: to provide help, answers or content in some way. A company's marketing and sales team can use emails as an opportunity to get people interested in their product or service without being pushy.